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Culture

Mission
Satisfy our customers with quality products, excellent services and highest values
Help our employees grow and reach their full potential
Do our best to improve our communities and make them better places where we live, work and grow
Use creativity, teamwork and continuous improvement to achieve sustainable growth

Vision
To be the leading rare earth product supplier by maximizing the use of our integrated resources which support the growing demands worldwide.

Values
In the pursuit of our mission and vision, we are guided by the following key values:
. Embrace technology and innovation
. Strive for continuous improvement
. Act with integrity
. Aim high and take one step at a time
. Pursue excellence in everything we do
. Live the spirit of challenge
. Be practical and determined
. Be humble